‘Make It Canadian: The Canadian Case”
Winner of Cannes Lions, D&AD, The One Show, and many more.
For a country that loves its beer it may come as a surprise to learn the #1 selling beer in Canada isn’t Canadian. As Canada’s oldest brewery, Molson Canadian wanted to champion Canadian beer. And they didn’t just mean Molson Canadian, they meant any Canadian beer founded in Canada. So they worked with Rethink to encourage all Canadians to #MakeItCanadian.
But it wasn’t just a hashtag. Molson actually offered to share their name and opened their case up to any Canadian brewery with the aim of creating the most Canadian Case of beer ever. It was a case where Canadian beer could proudly stand together, shoulder to shoulder. Cheers.
