‘Heinz Hot Dog Pact’
Winner of Cannes Lions, The One Show, and many more.
For decades, people have been asking why hot dog buns come in packs of 8 when wieners come in packs of 10. As the condiment that’s been uniting hot dogs together for over 150 years, we decided enough is enough and created The Heinz Hot Dog Pact. A rally cry for hot dog and bun companies to finally make even packages.
The cause garnered thousands of signatures on a change.org petition, and lobbied bun and wiener companies to end this packaging mismatch once and for all.
Following the massive support from hot dog lovers all over the world, Wonder officially joined the Heinz Hot Dog Pact. Starting June 23rd, they are releasing the first ever 10-pack. 10 wieners. 10 buns. Finally.
CREDITS:
CCO: Aaron Starkman
ECD: Mike Dubrick
HOA: Joel Holtby
CD: Natasha Michalowska
ACD: Zachary Bautista, Geoff Baillie
AD: Danielle Zablocki
CW: London Choi
DESIGNER: Tulio Pinto
ACCOUNTS: Amy Greenspoon, Kai de Bryun Kops, Allie Kennedy
STRATEGY: Sean McDonald, Julian Morgan
PRODUCER: Alex Butt, AJ Merrick, Jenna Fullerton
