‘Angry Butterfly Logo’
“If the flap of a butterfly's wings can be instrumental in generating a tornado, it can equally well be instrumental in preventing a tornado.” - Ed Lorenz
When former copywriter partner extraordinaire, Erin Kawalecki, approached me in helping to bring her newly founded ad agency Angry Butterfly to life through unconventional branding - I was thrilled. A unique challenge given the name, the origin of the inspiration and the necessity to deliver something as much unexpected as beautiful.
In the end, the transformative beauty of chaos was the inspiration for the name, ethos and of course logo of this new and exciting Toronto based ad agency.
